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Lavalife.com matches Female Singles with their Ultimate Sex and the City GuyFOR IMMEDIATE RELEASE Media Contact: Krista Woltersdorf (212) 627-3439 x437 LAVALIFE AND ALLIANCE FILMS PARTNER FOR SEX AND THE CITY MOVIE LAUNCH Lavalife.com matches Female Singles with their Ultimate Sex and the City Guy Toronto, Ontario, April 30, 2008 – Are you intrigued by Mr. Big’s allure and mysteriousness or would you rather wrap your fingers around Smith Jerrod’s golden locks? Lavalife.com and Alliance Atlantis Films recently announced a new partnership to promote the launch of the highly anticipated Sex and the City movie, coming out in theatres May 30, 2008, and giving single females the ultimate Sex and the City date quiz. Singles can head to http://www.lavalife.com or http://sexandthecityquiz.com to find out which Sex and the City guy - the suave and sophisticated Mr. Big, the casual cool Smith Jerrod, the lovable and endearing Steve Brady, or the bald and beautiful Harry Goldenblatt, would be their ideal date. During the 10-question quiz, Lavalife women will answer a range of questions from how they would prefer to spend a Friday night to what type of undergarments they fancy on their man, and the survey results will uncover which Sex and the City guy would be most likely to spice up their life. Once the quiz is over, the real fun begins, as single females will be able to search through a slideshow of male Lavalife members who have similar traits to their ultimate Sex and the City guy. “Lavalife.com was very excited to embark on this partnership because the Sex and the City characters and their lifestyles really reflect the feelings and attitudes of our single members, whether they are single and looking, or single and loving it,” says Lavalife’s Editor-in-Chief Kim Hughes. “The results that arise from this survey will be a fun way for singles to meet men who they may not necessarily have found or contacted if they didn’t share the spice as the female’s Sex and the City dream guy.” Lavalife’s Sex and the City Ultimate Date quiz is available on Lavalife.com until June 13, 2008. Lavalife is ranked the #1 website for online dating in Canada* and is ranked among the top 10 worldwide dating sites.** A leading provider of products and services designed for singles, Lavalife connects, engages and entertains through a variety of web, voice and mobile offerings. Founded in 1987, Lavalife Corp. markets its products and services across the United States, Canada and Australia. Lavalife's open-minded approach to online dating allows singles to choose how they want to "click" by offering three unique and distinctive services in personals: dating, relationships and intimate encounters. Lavalife has attracted millions of unique members who exchange 1.3 million messages every day. For more information, visit http://www.lavalife.com. *Source: Combination of comScore Media Metrix and Lavalife. Lavalife estimates that it ranks #1 in Canada when publicly quoted statistics are adjusted to reflect traffic assigned to other web sites. ** Source: Combination of comScore Media Metrix and Lavalife. Lavalife estimates that it ranks in the top 10 worldwide when publicly quoted statistics are adjusted to reflect traffic assigned to other web sites. # # # Editor’s Note: Interviews and hi-res images available.
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