Lavalife Inc.

For media information contact:

Golnaz Mindell

Tel: 604.562.6001

Email: golnaz@freshtracksmedia.com

 

 

Toronto and Vancouver – September 4, 2007:  How does a company who targets singles reach new members? If you are Lavalife Corp., a leading provider of products and services designed for singles, you partner with Fresh Tracks Media to deliver your message right into the hands of unattached urbanites via a branded pizza box campaign. For eight weeks starting on Tuesday, September 4, 2007, 120,000 pizza boxes promoting Lavalife Voice will be distributed via independent pizzerias in Toronto and Vancouver.

 

 “The new Pizza Box Advertising campaign provides Lavalife with a creative and impactful means of reaching new members that may be enjoying a night in,” says Marina Glogovac, Chief Executive Officer of Lavalife. “Lavalife’s extensive member base in Toronto and Vancouver offers a chance for singles in these markets to meet new, likeminded local singles.”

 

The branded pizza boxes will feature eye-catching, glossy visuals and include unique phone numbers providing access to the personal profiles of hundreds of local Lavalife Voice members.  Callers can also exchange messages and connect live with other Lavalife Voice singles.

 

The campaign is the latest and largest of a number of significant initiatives for Fresh Tracks Media, a growing Toronto-based boutique media company launched in 2006 that has also developed promotional programs for Alliance Atlantis and Procter & Gamble. While the Lavalife initiative focuses on young, urban singles, previous work has been geared towards audiences from university students to suburban families, strengthening the company’s ability to customize campaigns for a broad demographic at the local, regional and national level.

 

"It is really exciting for us to be working with Lavalife to help them connect with new, single members,” says Yasaman Yeganegi, Account Director, Fresh Tracks Media. “There is an obvious brand benefit to reaching prospective customers while they are home and near the phone – it makes for a very targeted impression.”

 

Fresh Tracks Media will leverage their exclusive partnerships with the leading distributor of pizza boxes in Canada to promote the Lavalife campaign through a range of independent pizzerias in Toronto and Vancouver. 

 

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Fresh Tracks Media is a boutique media company and Canada’s leader in Pizza Box Advertising. An exclusive partnership with the leading distributor of pizza boxes in Canada provides the company with access to over 17 million pizza boxes annually. Fresh Tracks Media develop high impact Pizza Box Advertising at a national and regional level to help companies deliver their premium brand message into the hands and homes of consumers.  

 

Fresh Tracks Media has offices in Toronto, Ontario and Vancouver, British Columbia.  For more information about Pizza Box Advertising and/or Fresh Tracks Media Inc., visit them at: www.freshtracksmedia.com

 

Lavalife is ranked the #1 website for online dating in Canada and is ranked among the top 10 worldwide dating sites. A leading provider of products and services designed for singles, Lavalife connects, engages and entertains through a variety of web, voice and mobile offerings. Founded in 1987, Lavalife Corp. markets its products and services across the United States, Canada and Australia. Lavalife's open-minded approach to online dating allows singles to choose how they want to "click" by offering three unique and distinctive services in personals: dating, relationships and intimate encounters. Lavalife has attracted millions of unique members who exchange 1.3 million messages every day. . For more information, visit http://www.lavalife.com.

 

*Source: Combination of comScore Media Metrix and Lavalife. Lavalife estimates that it ranks #1 in Canada when publicly quoted statistics are adjusted to reflect traffic assigned to other web sites.

 

** Source: Combination of comScore Media Metrix and Lavalife. Lavalife estimates that it ranks in the top 10 worldwide when publicly quoted statistics are adjusted to reflect traffic assigned to other web sites.