Lavalife Inc.

Jeffrey Moran                                  

Absolut Spirits Company    

 

 

 

 

NEW YORK, NY (February 9, 2006) – To celebrate sexy “singledom” this Valentine’s Day, ABSOLUT® Vodka and Lavalife have partnered to create an exclusive event at BED, New York on Wednesday, February 8^th. “Click in Bed” will lift the sheets on the traditionally “couples-only” holiday and celebrate the 90 million singles living in North America this Valentine’s Day.

“Click in Bed” will offer “independents” a chance to hang out with an estimated 600 other “unattached” attendees. A poll of more than 10,000 singles conducted by Lavalife.com and ABSOLUT reveals that 74 percent of singles are boycotting Valentine’s Day traditions like candy and flowers. In fact only 14 percent of those polled want to have a conventionally “romantic” night. Instead, singles are making their own fun – 43 percent say that a sexy cocktail like a “Dirty Martini” or “Cosmopolitan” will help get them in the mood for Valentine’s Day this year.

“You don’t need to be in a relationship to have fun anymore on Valentine’s Day. Events like ‘Click in Bed’ celebrate the single spirit and style,” says Lori Miller, Lavalife’s singles and dating expert.

The singles soiree will include hip vodka cocktails, film, fashion and food – all in BED – New York’s most sultry club. ABSOLUT will help singles mingle with signature Valentine’s Day themed cocktails that express different Valentine’s Day moods, including the “The ABSOLUT Red in Bed” (provocative) or “The ABSOLUT Flirtini” (flirtatious).

 

In addition to fabulous singles, “Click in Bed” will include sexy elements like a lingerie show by Vagin Pouvoir and the premiere screening of independent film “Southern Belles” staring Anna Faris and Justin Chambers. The party is open to all singles over 21 and will include a cover charge of $10. A portion of the proceeds will be donated to the American Red Cross.

“Being single is sexier than it has ever been. Today, not everyone is looking for a soul mate – singles are celebrating their independence, meeting new people, and most importantly enjoying their lives,” says Miller.

To RSVP and celebrate your “singledom” log onto www.lavalifeevents.com.

 

 

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Wednesday, February 8, 2006                 

7:00 p.m. – 10:00 p.m.

BED New York/530 West 27^th Street/6^th Floor

RSVP at www.lavalifeevents.com

Must be 21 to enter

 

 

Lavalife Corp., one of the leading providers of technology-based dating services, allows its members anytime, anywhere access to like-minded singles with revolutionary offerings like Lavalife Mobile (www.lavalifemobile.com). Founded in 1987, Lavalife markets its web and telephone products in over 60 markets across the United States, Canada and Australia. Lavalife's open-minded approach to dating allows members to choose how they want to "click" with other singles by offering three unique categories: dating, relationships and intimate encounters. Lavalife has attracted over 6 million unique members who exchange 1.3 million messages every day. For more information on Lavalife, visit www.lavalife.com/corp and www.lavalife.com/mediaroom.