Lavalife Inc.

 

FOR IMMEDIATE RELEASE                                               

Brooke Smith, 646.723.0129

                            

 

Toronto, Ontario, February 8, 2006 – Valentine’s Day is for couples, right? Think again. With more than 90 million singles in North America, the holiday that has been dreaded for generations is getting sexier. Lavalife took the pulse of more than 15,000 singles to find out what they really think this Valentine’s Day.

 

“The stigmas around being single are definitely changing,” says Lori Miller, Lavalife’s singles and dating expert. “Today, singles aren’t rushing into things solely to be in a relationship. Lavalife users tell us that single is sexy and they are enjoying their independence, leading active lifestyles, meeting new people and trying new things.”

 

This Valentine’s Day, only 14% of the 8,987 singles polled on Lavalife.com are actually treating the day in a traditional way with a romantic candlelit dinner. Instead, they are indeed trying new things: a fun night out on the town with friends, entertaining at home and boycotting typical Valentine’s Day traditions, like candy and flowers.

In addition to online dating, which is great for singles with increasingly busy lifestyles, 36% of singles polled on Lavalife told us that they are finding other ways to maximize their time – such as flirting while they are shopping at the local supermarket! And when they aren’t online or grocery shopping, singles are also flirting at the gym (23%), the dog park (21%) and the bookstore (17%).

 

As traditional Valentine’s Day activities are losing some popularity, what do you do if you are still looking for that last-minute gift? “Valentine’s Day gift giving can put a great deal of stress on singles,” says Miller. “Many people feel like the gift signifies something about the relationship and where it’s going. Take the pressure off this year and go for something creative, such as a favorite new DVD, a great bottle of wine or a seductive dinner by candlelight.”

 

For interviews with Lavalife’s singles and dating expert Lori Miller, or any additional information, please contact Brooke Smith at 646.723.0129 or brooke@vppublicrelations.com.

 

 

 

Lavalife Corp., one of the leading providers of technology-based dating services, allows its members anytime, anywhere access to like-minded singles with revolutionary offerings like Lavalife® Mobile (www.lavalifemobile.com). Founded in 1987, Lavalife markets its web, telephone and mobile products across the United States, Canada and Australia.  Lavalife's open-minded approach to dating allows members to choose how they want to "click" with other singles by offering three unique categories: dating, relationships and intimate encounters. Lavalife has attracted  millions of unique members who exchange 1.3 million messages every day. For more information on Lavalife, visit www.lavalife.com/corp and www.lavalife.com/mediaroom.

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