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Lavalife and Colgate* Maxfresh Host Search for Canada's Top SinglesFOR IMMEDIATE RELEASE Media Contact: Krista Woltersdorf (212) 627-3439 ext. 437 CANADA’S TOP SINGLES 3rd Annual Contest to Crown 10 “Top Singles” Across Canada – $10,000 Grand Prize Toronto, Ontario, January 7, 2009 – Calling all singles! Lavalife today announced the launch of the third annual search to find Canada’s 10 most eligible singles with the smarts, looks and winning personalities to carry the prestigious title of Top Single. Moreover, through a charitable endeavor new to Top Singles this year, Lavalife hopes to inspire members to give back, thus connecting with other socially conscious singles along the way. Lavalife’s 2009 Top Singles Competition (www.lavalifetop10.com) is presented by Colgate* MaxFresh* and is in partnership with LOULOU and GLOW magazines. The 2009 Top Singles search kicks off today, with thousands of singles across Canada entering for their chance to reign as one of Lavalife’s most outstanding singles. Entering is easy. All singles have to do is sign up for free to become a member of Lavalife.com, have a great photo and a creative and engaging “In My Own Words” profile. The deadline to enter is Tuesday, February 3, 2009. On February 18, 2009, the dating experts at Lavalife along with the Top Singles Competition Celebrity Judges will announce 30 semi-finalists who stood out from the crowd. Until March 11th, the public can log onto www.lavalifetop10.com to check out the Top 30 and vote for who they think should be named Lavalife’s 2009 Top 10 finalists. Singles are not required to be a Lavalife member to vote though it increases their chances of meeting the Top Singles if they join and send them a smile! Celebrity judges include: Lavalife CEO Marina Glogovac, Television Producer Michael Geddes; Sportsnet host, Daru Dhillon; and LOULOU magazine’s Liv Judd. And the Winner Is... On March 11th, once the voting is final, Lavalife will announce 10 winners across Canada who will share in all the public admiration and, more importantly, get a heap of attention for their profiles. Not only will they get bragging rights as a certified "Top Single" but winners will also receive tickets to the hottest event of the year - Lavalife’s “Red Hot Affair.” Happening April 25, 2009, the event includes a trip to Toronto for 3 days and 2 nights with accommodations at a hip downtown Toronto hotel, limo service to and from the event, red carpet treatment plus VIP status and attention! At the event, the #1 Voted Top Single will be awarded the grand prize of $10,000 and the runner up will win an all-inclusive trip for two to Negril, Jamaica, courtesy of Bel Air Travel. Visit www.lavalifetop10.com for complete rules and regulations. Also on April 25th, the Top 10 Singles will present a $10,000 cheque on behalf of Lavalife to the Canadian Women’s Foundation in support of Shelter from the Storm, Canada’s largest national campaign dedicated to ending violence against women (and their children), which raises funds to help women as they rebuild their lives after abuse, teach young people about healthy relationships and counsel children who have witnessed violence. Learn more at www.shelterfromthestorm.ca. About Lavalife the top 10 worldwide dating sites.** A leading provider of products and services designed for singles, Lavalife connects, engages and entertains through a variety of web, voice and mobile offerings. Founded in 1987, Lavalife Corp. markets its products and services across the United States, Canada and Australia. Lavalife's open-minded approach to online dating allows singles to choose how they want to "click" by offering three unique and distinctive services in personals: dating, relationships and intimate encounters. Lavalife has attracted millions of unique members who exchange 1.3 million messages every day. For more information, visit http://www.lavalife.com. *Source: Combination of comScore Media Metrix and Lavalife. Lavalife estimates that it ranks #1 in Canada when publicly quoted statistics are adjusted to reflect traffic assigned to other web sites. ** Source: Combination of comScore Media Metrix and Lavalife. Lavalife estimates that it ranks in the top 10 worldwide when publicly quoted statistics are adjusted to reflect traffic assigned to other web sites. # # # Editor’s Note: Interviews and hi-res images are available. Please contact Krista Woltersdorf if you are interested in receiving information on the April 25th press conference/check ceremony in Toronto. |