Lavalife Inc.

 

May Ng: (02) 9365 4032 mob: 0430 133 430                  Brooke Smith +1 646 723 0129

may@fastimpressions.com.au                                         brooke@vppublicrelations.com  

 

Men, you may have less than eight minutes before a woman decides if she wants a second date. A recent poll of more than 18,000 singles conducted by online dating giant Lavalife and exclusive speed dating service Fast Impressions, found that 64% of single women decide if a man is worth a second date in less than eight minutes. In a move that proves that the singles industry moves at equally high speeds, Lavalife and Fast Impressions announced that the companies have joined forces to offer Australian singles a new way to meet and connect, combining the high personalisation of online dating and the efficient face to face element of speed dating.

 

Uniquely, this series of events are by invitation only. Guests are invited to personalised events that match their profile, ensuring a match rate of over 90%, compared with the industry average of approximately 60%. Participants meet at a chic inner city lounge where they chat to members of the opposite sex in a series of eight-minute dates. Complimentary drinks throughout the event and gourmet canapés complete the experience. At the end of the night, guests decide who they would like to see again, and details are exchanged if the interest is mutual.

 

Fast Impressions also hosts wine lover’s, cocktail making and salsa dancing events, as well as ultra premium ‘degustation dating’ events for food lovers, creating specialised environments for singles to meet people that share their interests. What’s more, the most popular speed daters are invited to exclusive “Elite” events where they are guaranteed to meet the crème de la crème of the singles world.

 

“Our members use Lavalife to meet other like-minded singles who share their interests,” said Lori Miller, Lavalife’s singles and dating expert. “We are excited to work with Fast Impressions to create a new series of singles events, each customized for singles to meet at least 10 new potential dates.”

 

Men and women are equally fickle with their dating decisions with 68% of single men sizing up a woman’s potential in less than 8 minutes. What’s more, 32% of the single men polled decide on a second date within eight seconds compared with 25% of women, while 33% of single men and 35% of single women take up to an hour or more.

 

To register to receive invitations, go to www.fastimpressions.com.au 

 

 

Lavalife Corp., one of the leading providers of technology-based dating services, allows its members anytime, anywhere access to like-minded singles with unique offerings like Lavalife® Mobile (www.lavalifemobile.com). Founded in 1987, Lavalife markets its web, telephone and mobile products across Australia, Canada and the United States.  Lavalife's open-minded approach to dating allows members to choose how they want to "click" with other singles by offering three unique categories: dating, relationships and intimate encounters. Lavalife has attracted  millions of unique members who exchange 1.3 million messages every day. For more information on Lavalife, visit www.lavalife.com/corp and www.lavalife.com/mediaroom.

 

 

Fast Impressions, the world’s most stylish speed dating and singles lifestyle service, hosts unique invitation only events enabling busy single professionals to meet each other. Founded in Sydney in 2002, Fast Impressions events now take place in 43 cities in 5 countries (Australia, Canada, New Zealand, the United Kingdom and the United States) making it the only truly international speed dating service. Fast Impressions tailored events command a premium price, appealing to discerning singles that are looking for the finest experience available. For more information on Fast Impressions, visit www.fastimpressions.com.au

 

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