Lavalife Inc.

Brooke Smith, 646.723.0129

 

Jeffrey Moran, ABSOLUT

212.641.8720

jeffrey.moran@absolut.com

 

 

New York, NY, May 9, 2006 – This summer Lavalife and ABSOLUT® will help singles click offline with a series of events in select cities that kick off in New York on May 10 at AER. The “Flirt with Flavor” series will feature monthly events at hot spots in New York City, Chicago, Boston and Miami, giving singles a new social experience. Each party in May will showcase a search for the biggest flirt in each city with a contest for singles to try out their best opening lines and icebreakers. The auditions will be included in a larger documentary film about singles and dating.

 

ABSOLUT vodka will help singles get in the mood for fun with cool cocktails for summer. Signature drinks will be mixed with flirty flavors including RUBY RED, the hottest new flavor from ABSOLUT, along with APEACH, RASPBERRI®, VANILIA®, MANDRIN®, KURANT®, CITRON AND PEPPAR®.

 

“Bringing singles together offline is an important part of the dating experience,” said Lori Miller, Lavalife’s singles and dating expert. “We know that singles tastes are diverse, both in dating and in their social experiences, so we’re excited to create an event series that offers something new for singles every month in some of the most popular clubs in cities throughout the country.”

 

Think you’ve got what it takes to flirt? May events will showcase a search for the biggest flirt in each city. Everyone knows relationships start with first impressions, so singles are invited to bring on their best openers and pick-up lines for the cameras. Lavalife will document these flirtatious singles and identify each city’s “biggest flirt!”

 

Event details are listed at www.flirtwithflavor.com. Events are private, so singles must RSVP and be above 21 years of age to attend.

 

 

Lavalife Corp., one of the leading providers of technology-based dating services, allows its members anytime, anywhere access to like-minded singles with unique  offerings like Lavalife® Mobile (www.lavalifemobile.com). Founded in 1987, Lavalife markets its web, telephone and mobile products across the United States, Canada and Australia.  Lavalife's open-minded approach to dating allows members to choose how they want to "click" with other singles by offering three unique categories: dating, relationships and intimate encounters. Lavalife has attracted  millions of unique members who exchange 1.3 million messages every day. For more information on Lavalife, visit www.lavalife.com/corp and www.lavalife.com/mediaroom.

  

ABSOLUT Vodka has been committed to developing innovative flavors since the introduction of PEPPAR® in 1986, their first flavored vodka. Since then, ABSOLUT has continued to grow its flavor family with flavors like CITRON®, MANDRIN®, KURANT®, VANILIA®, RASPBERRI®, APEACH™ and most recently RUBY RED.

The Absolut Spirits Company, Inc., headquartered in New York, is a subsidiary of V&S Group and operates under the auspices of V&S Absolut Spirits in Stockholm, which produces and markets ABSOLUT VODKA, ABSOLUT CUT, Level Vodka, Cruzan Rum, FRÏS Vodka and Plymouth Gin.  The Absolut Spirits Company, Inc. imports ABSOLUT VODKA, Level Vodka, FRÏS Vodka, Cruzan Rum and Plymouth Gin in the US and distributes the brands through FutureBrands LLC, a joint venture with Beam Global Spirits and Wine Inc.

 

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Editor’s Note: For interviews with Lavalife’s singles and dating expert Lori Miller, hi-res images or additional information, please contact Brooke Smith at 646.723.0129 or brooke@vppublicrelations.com.