WELCOME TO LAVALIFE®.
WHERE SINGLES CLICK®.
Connect, engage and entertain singles: This is Lavalife Ltd.'s mission. A North American leader in mobile-driven, multi-channel communities, products and services for singles, Lavalife makes single life an exhilarating and complete experience.
Founded in 1987, Lavalife offers its community of sophisticated, savvy urban singles a suite of branded products, available on three separate platforms – voice, web and mobile. Each caters to the need to be connected, engaged and entertained anytime, anywhere, anyhow, through a variety of communication channels including Click, the online magazine for singles. Lavalife also hosts exciting events as well as produces and/or distributes web and mobile content in the form of editorials and alerts.
Lavalife's products include lavalifeWEB, lavalifeVOICE, lavalifeMOBILE, lavalifePRIME™, Lavalife2Go™, Lavalife Party, Manline.com, Manline®, Womanline.com, Night Exchange®, Click by Lavalife, TextChatFun™, Text2CLICK™, Browse2CLICK™, ChatHerUp™, SpeedFlirts™, Txteasers™ and ChatParty™. Each product provides a unique experience, specifically designed for a targeted demographic and psychographic profile.
Lavalife is unparalleled because we offer:
· A selection of web, voice and mobile-based products and services providing "anytime, anywhere, anyhow" access to other singles
· Three distinct communities on lavalifeVOICE and lavalife.com where open-minded singles can choose to participate – Dating, Relationship and Intimate Encounters.
· Products and services beyond dating:
+ A series of singles events in Canada and the United States
Lavalife's head office and call centre are located in Toronto, Canada.
lavalifeWEB has over 1.7 million members who exchange more than 700,000 messages every day.
Lavalife was started 21 years ago in 1987 by 5 young entrepreneurs in Toronto who started experimenting with IVR technology – (Interactive Voice Response)
Founders: Bruce Croxon, Dave Chamandy, Ed Lum, Nick Paine, Rasool Verjee,
1987 Teleclassifieds began with phone-based classified services that included personals, pets, furniture and apartments
1988 Teleclassifieds becomes Telepersonals, with only a phone-based personals service that allows singles to meet and talk via phone
1994 Traditional dial-up systems (CompuServe, AOL, Prodigy) begin to provide Internet access.
The World Wide Web begins to enter private homes.
1997 Webpersonals launches, allowing singles to come together online in new ways.
1999 Telepersonals expands during the 1990s from its home in Toronto to over 40 cities in North America and Australia.
2001 The Lavalife brand launches across Canada, the United States and Australia.
2004 LavalifeMOBILE debuts, allowing singles to expand their interaction to mobile devices.
2006 Click Magazine launches, offering a new style of internet magazine with awesome, engaging and viral content just for singles.
2007 Lavalife celebrates its 20th Anniversary and lavalifeWEB launches a sister site, lavalifePRIME, a social dating side for single baby boomers across the world.
2008 We continue to build relationships with other companies with the same target demographic as Lavalife.
2010 Lavalife is bought by FIrst Media Group
, a corporation that specializes in IVR, online and SMS technologies. FMG is equipped with in-house full-service advertising, creative services, accounting, call center operating divisions.
USA, Canada and Australia
Lavalife launched the Lavalife phone system in 1987 and now offers its voice services in over 60 markets across the United States, Canada and Australia. Through the marriage of Voice over Internet Protocol (VoIP) and Interactive Voice Response (IVR) technology, singles can record a personal profile receive responses from other interested singles, 24/7. If desired, singles can also connect live and one-on-one.
USA, Canada and Australia
Launched in 1997, www.lavalife.com
offers members in-depth profiling, unique searching and real-time instant messaging (with video) capabilities based on member-designated criteria. Newsletters, polls and email alerts keep singles engaged. Although a global product, www.lavalife.com has a unique presence in North America and Australia.
USA and Canada
Launched in 2007, PRIME.lavalife.com is one of the world's first personals and social networking websites designed exclusively for singles 45+. Members can browse profiles, send email messages, participate in chat forums and read feature articles offering great tips, trends and information relevant to a mature lifestyle.
Available on your cell at m.lavalife.com
USA and Canada
Launched in 2004, lavalifeMOBILE is available throughout the United States and Canada. Singles can search profiles, exchange text messages, view pictures, receive text alerts, play flirting games and engage in mobile chat.
ADVERTISING & PARTNERSHIP OPPORTUNITIES